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Bandits "Fitting" Bandana


The Artist: James Coffman (Napa, CA)

James Coffman is graphic and typeface designer based in Napa, California. His work is largely inspired by painted signs and type found in coastal Mexican villages. Invoking a dry sun-baked aesthetic, his designs and fonts feel equally at home in the desert, the beach, or in a dry creek bed.

With a focus on branding and identity design, James runs his "non-traditional by design" studio and strives to create "unique, handmade brands and experiences with great people." By doing nearly all of the work in house, James infuses his work with a unique craftsmanship that stands out in the sea of same-ness that is contemporary branding. From interiors to packaging, apparel to logos, the studio's mantra when taking on a wide variety of projects is "To blur the lines between art and design." 

We've been fans of James' for a long time, and you may notice his "Oaxaca" typeface prominently featured on our site. We're excited to finally work with this artist who has already had an important influence on the BANDITS aesthetic. 

The Design: "Fitting"

James’ take on the "Community" theme takes inspiration in the ways that our communities, though physically forced apart by the pandemic, have adapted to find new ways to come together. The individual figures in the design dance and contort themselves into new, unfamiliar positions. But, like pieces of a puzzle turned around to try to find a fit, the figures ultimately intertwine to create a recognizable whole. Flanked by a Latin phrase meaning “At The Same Time, One” – this design is a nod to ways in which we strive to form community, even when we may be physically apart.   

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